Description

Description: This module teaches you how to design privacy‑aware geo campaigns that bridge beach traffic with digital performance. You will define a tight geo‑fence that respects residential areas and protected zones, using the included polygon planner to avoid overreach. You will structure campaign tiers for beach access points, parking lots, and boardwalks with clear distance decay rules. You will configure UTM conventions and offline conversion capture for kiosks or QR‑led lead magnets. You will link venue Wi‑Fi splash pages (where permitted) to compliant consent flows and value‑exchange copy. You will set frequency caps and time windows that prevent ad fatigue for multi‑day events. You will create creative variants that match the on‑sand message so users recognize continuity. You will monitor lift using the blended KPI sheet that compares exposed and holdout zones. You will generate weekly readouts with spend, reach, dwell proxies, and assisted conversions. You will write a simple data‑retention policy and vendor instructions to align with privacy expectations. You will finish with a playbook you can re‑run for any coastline without reinventing the plan.
Format: Geo‑fence polygon planner (Sheets), consent copy templates, UTM guide, KPI readout dashboard, and vendor instructions.
Duration: 90 minutes to configure; run for the duration of your campaign.
What You’ll Learn: Geo‑fence design; distance decay; consented Wi‑Fi flows; message continuity; incrementality basics; reporting cadence.
Target Audience: Performance marketers and media buyers connecting beach activations to retargeting and measurable lift.