Description

Description: This scheduler helps you decide when beach media wins the most attention with the least effort. You will enter location, season, and day‑type to receive expected footfall windows from dawn to dusk. You will overlay sunrise/sunset, UV index, and shaded area estimates to target comfort‑friendly moments. You will add tide timing to avoid placements that become unsafe or invisible. You will stagger staff presence and giveaways at micro‑peaks rather than capping at noon crowds. You will adapt creative for morning runners versus afternoon families using the persona prompts. You will match ad formats to time slots—flags for breeze hours, boards for calm periods, projections for evening. You will set scan targets and sample rates per hour using the included pacing model. You will export a one‑page schedule that crews and partners can follow without additional instructions. You will record results and adjust pacing for day two using the feedback sheet. You will finish with a repeatable local timing profile that improves return each day of a beach series.
Format: Scheduler spreadsheet with macros off (Sheets/Excel), persona prompts, exportable one‑pager, and feedback sheet.
Duration: 45–60 minutes to configure; adjust daily in 10 minutes.
What You’ll Learn: Footfall timing; comfort mapping; tide awareness; format matching; pacing; rapid daily optimization.
Target Audience: Teams coordinating multi‑day beach presence who need a data‑informed schedule without complex software.