Description

Description: This pack teaches you to transform raw beach campaign notes into a credible, visually tidy sponsor report. You will gather evidence—placement photos, crowd shots with time stamps, and short video loops—using the included shot list. You will export spend, scans, sign‑ups, and redemptions into the metrics template with notes on weather and tide context. You will build a clean narrative that answers what worked, what changed mid‑day, and what you will do differently next time. You will select the three most persuasive visuals and annotate them with legible captions. You will include a community section that documents courtesy actions like cleanup and coordination wins. You will show blended lift using the simple holdout/nearby comparison worksheet where applicable. You will credit partners and staff, and you will propose the next plan with budget tiers. You will produce a two‑page executive summary and a longer appendix for detail readers. You will export a web‑shareable PDF and a print‑ready version. You will end with a report that helps renew sponsors and secure better placements.
Format: Report deck template (Slides), metrics template (Sheets), photo shot list, caption guide, and executive summary outline.
Duration: 60–90 minutes with prepared assets; 2–3 hours if building from scratch.
What You’ll Learn: Evidence gathering; blended metrics; narrative writing; executive summaries; visual annotation; next‑plan proposals.
Target Audience: Marketers and organizers who must justify beach spend and renew sponsors with clear, honest reporting.