Description

Description: This playbook helps you engineer beach‑ready ad creatives that remain readable and striking under harsh seaside conditions. You will start with a visibility hypothesis—what size, contrast, and color palette will read at 10, 25, and 50 meters—then test it with printable grids and mockups. You will assess anti‑glare performance using the included sun angle calculator and a smartphone baseline test protocol. You will run wind‑resilience checks for banners, flags, and feather units by simulating gusts with safe weights and measuring movement tolerance. You will compare matte versus gloss, high‑contrast palettes, and minimal‑copy layouts using scorecards. You will pre-flight QR codes with distance testing and fallback short links for low‑bandwidth zones. You will document sand‑contact and salt‑spray cleaning routines that protect materials during multi‑day campaigns. You will produce a creative spec sheet that vendors can follow without interpreting ambiguous directions. You will generate a mini style guide for shoreline conditions and share it with partners. You will de-risk day‑of surprises by running a sunset and midday legibility check in the simulator. You will end with a pass/fail matrix that selects the most robust creative for the site.
Format: Testing protocols (PDF), sun‑angle calculator (Sheets), scorecards, QR distance chart, vendor spec sheet template, and style guide outline.
Duration: 2–3 hours across preparation and on‑site tests.
What You’ll Learn: Legibility at distance; anti‑glare choices; wind resilience; QR reliability; vendor‑ready specifications; on‑site QA.
Target Audience: Designers, production managers, and advertisers adapting creative to bright, windy, salt‑air environments.