Description

Description: This masterclass teaches a clean, respectful approach to sampling and giveaways in coastal spaces. You will scope the offer and packaging with heat, sand, and litter controls in mind, avoiding items that conflict with typical beach policies. You will prepare a compact footprint map that preserves pathways and emergency access. You will draft a simple waste plan and stock eco‑friendly containers to keep the shoreline tidy. You will script courteous interactions that move lines quickly while emphasizing safety and consent. You will set up hydration breaks and shade rotations for staff well‑being. You will choose a lead magnet that beachgoers actually want and match it to a quick, single‑question survey. You will run a “quiet hour” plan for wildlife or community quiet times when applicable. You will track distribution, scans, and sign‑ups using the included counters and UTM framework. You will train staff in conflict‑de‑escalation and clear escalation points to event leads. You will close with a tidy closeout checklist, donation plan for leftovers, and a neighbor‑thank‑you note template that earns good will.
Format: Compliance guide (PDF), footprint map templates, scripts, waste plan checklist, counters sheet, and closeout pack.
Duration: 2 hours to prepare; operate for any event duration with the included rotations plan.
What You’ll Learn: Footprint design; respectful engagement; waste control; staff care; lead capture; neighbor relations and reporting.
Target Audience: Field marketers and local teams running beach sampling that must meet community and permit expectations.