Description

Description: This toolkit helps you secure local partnerships that amplify beach advertising without stepping on toes. You will identify partner categories—surf schools, snack shacks, lifeguard associations, boardwalk events—and log them in the tracker. You will draft outreach using courteous, benefit‑led scripts that respect busy seasonal schedules. You will propose value exchanges such as cross‑promotions, shared QR placements, or sponsored hydration breaks. You will prepare a simple agreement outline that clarifies placement areas, durations, and brand standards. You will align on quiet hours, waste handling, and handoff points to avoid friction. You will create a co‑branded mini‑poster and a small sponsor tile for vendor menus or chalkboards. You will schedule a shared photo moment that partners can post, and you will provide caption templates. You will record commitments, dates, and deliverables in the tracker and set auto‑reminders. You will close with a short thank‑you note and a post‑event results snippet to keep relationships warm. You will end with a friendly network that welcomes your next shoreline activation.
Format: Partner tracker (Sheets), outreach scripts (Docs), agreement outline, co‑brand poster template (Canva), and social caption pack.
Duration: 2–3 hours to build outreach; ongoing relationship management using auto‑reminders.
What You’ll Learn: Partner mapping; respectful outreach; value exchange design; lightweight agreements; relationship maintenance.
Target Audience: Local marketers and brands who want durable, community‑positive amplification for beach campaigns.